Case Study: Salesforce centralizes and automates cross-department story tracking with Tonkean

Salesforce - Customer Case Study

Salesforce, the global cloud computing and CRM leader, needed a better way to manage its customer success story program. With teams spread across the world and hundreds of testimonials to track, the company was relying on a large, clunky Excel spreadsheet to coordinate candidates, stakeholders, progress, and deliverables.

Tonkean centralized and automated the workflow with its Adaptive Business Operations platform and next-generation business dashboard. Using smart triggers, custom fields, and automated updates through Slack and email, Tonkean created dynamic tracks for each story candidate, giving Salesforce a single dashboard for visibility and reducing manual follow-up so the team could focus on producing stories rather than chasing status updates.

Salesforce