Case Study: Disney achieves higher ticket conversion and better sales tracking with Tonic3

Disney launches a geo-targeted ticket hub with Tonic3 to boost conversion tracking

The Walt Disney Company faced a challenge in its Latin American market, lacking a centralized digital hub for fans to purchase movie and event tickets directly. This gap created friction for users and prevented Disney leadership from directly measuring marketing efforts against sales and conversion rates. Tonic3 was engaged to address this issue.

Tonic3 designed and developed a geo-locating web application using React and Node. Their solution prioritized a human-centered UX with clear calls-to-action and integrated features like geolocation to surface nearby cinemas. The successful launch provided Disney with a direct sales platform that improved the fan experience and delivered essential sales and conversion metrics for tracking marketing ROI.

Disney