Case Study: Tilaknagar Industries Ltd launches Seven Islands Whisky with a Bombay-inspired brand world by Tonic Worldwide

Tilaknagar Industries Ltd launches Seven Islands Whisky from scratch with Tonic Worldwide

The customer, Tilaknagar Industries Ltd., faced the challenge of launching a new premium whisky brand, Seven Islands, in a highly competitive market. Their ambition was to build a complete brand world that authentically captured the essence of Bombay, rather than just executing a standard product introduction. They partnered with vendor Tonic Worldwide to develop a full-funnel brand communication strategy for the launch.

Tonic Worldwide developed a cultural brand positioning that rooted the whisky in the soul of Bombay, drawing on its history and modern energy. The solution involved creating a scalable content system and a cohesive visual identity, from typography to campaign assets, designed to make the brand an extension of the city itself. The result was a distinctive cultural identity and a confident, recognizable voice in the premium spirits space for Seven Islands from its first day.

Tilaknagar Industries Ltd