Case Study: TASC Outsourcing boosts social media engagement and followers with Tonic Worldwide

TASC Outsourcing grows social engagement with Tonic Worldwide to 35K followers

TASC Outsourcing, a staffing and recruitment firm, faced the challenge of increasing engagement and followers on its social media channels. Their content lacked a human touch, focusing primarily on services rather than reflecting their core "People First" philosophy. The vendor, Tonic Worldwide, was tasked with revamping their social media strategy to address this issue.

Tonic Worldwide's solution involved creating candid, employee-centric content to humanize the brand. This included shooting videos with new recruits and top management discussing industry trends, as well as launching series like "Buddies At TASC" and "Humans of TASC" to showcase workplace friendships and personal stories. The campaign achieved significant results, including a reach of 79K+, 105K+ impressions, 2K+ engagements, 4K+ views, and growing their follower base to 35K.

TASC Outsourcing