Case Study: TASC Outsourcing achieves stronger social media engagement with Tonic Worldwide

TASC Outsourcing doubled its audience base with Tonic Worldwide

TASC Outsourcing, a leading people solutions partner in the UAE, faced the challenge of building a brand identity and establishing itself as a thought leader on social media. With low engagement and the need to communicate with two distinct audiences—potential client companies and job candidates—they turned to the vendor Tonic Worldwide for a communication strategy.

Tonic Worldwide developed a dynamic content strategy rooted in the themes of hope and faith to connect with a diverse, multi-national audience. They implemented regionally tailored communication, engaging content buckets, and successful contests. This approach, executed without any media spending, allowed TASC to double its audience base and maintain an impressive average engagement rate of 1.23% over a year, firmly establishing its organic social media presence.

TASC Outsourcing