Case Study: TASC boosts Dubai Expo 2020 visibility with Tonic Worldwide’s people-first social media strategy

TASC drives 164K+ impressions at Dubai Expo 2020 with Tonic Worldwide

TASC, a large HR and hiring solutions provider, faced the challenge of promoting its role in recruiting for the Indian pavilion at Dubai Expo 2020. Their goal was to move beyond passive B2B communication and create significant buzz around their operational capabilities. The vendor, Tonic Worldwide, was tasked with developing a unique social media content strategy to achieve this.

Tonic Worldwide implemented a "people first" content strategy using its AShotOfTonic approach. They created short, snackable videos featuring the TASC team and behind-the-scenes footage to humanize the brand. This solution included Q&A sessions and testimonial series, which resulted in impressive metrics: over 120k reach, 164k impressions, 14k engagements, and 22k views. Tonic Worldwide's strategy successfully positioned TASC as a hero of the Expo.

TASC