Case Study: True West boosts ticket sales and targeting with ToneDen

True West - Customer Case Study

True West Presents, the Portland-based concert promoter behind the Aladdin Theater, Revolution Hall, and the Oregon Zoo series, needed a way to streamline its digital and social media marketing across multiple venues, accounts, and campaigns. With a small two-person marketing team managing roughly 600 concerts a year, the challenge was finding an efficient way to build highly targeted Facebook and Instagram ads and reach the right audiences without wasting time or spend.

Using ToneDen, specifically its advanced targeting tools and Spotify Interest Audience Wizard, True West was able to simplify campaign management and improve audience segmentation. The result was stronger ticket conversion and a standout Oregon Zoo campaign that spent $550 over 60 days and generated more than $23,235 in revenue, a 42.2x return on ad spend.

True West

Frank Rinaldi

Director of Marketing