Case Study: The Crocodile Boosts Ticket Sales with ToneDen

The Crocodile - Customer Case Study

The Crocodile, one of Seattle’s most iconic live music venues, needed a faster way to market a high volume of shows with wildly different audiences. Marketing and Ticketing Manager Josh Saenger was juggling ticketing, social media, design, and advertising for dozens of events each month, and the team wanted to streamline Facebook ad creation and targeting. ToneDen and its Eventbrite integration provided the tools they needed.

Using ToneDen’s Dynamic Event Ads and retargeting, The Crocodile was able to run automated, audience-specific campaigns across its event calendar without building every ad from scratch. The venue spent just $42 on a retargeting campaign and generated more than $3,100 in revenue, a 69x return on ad spend, showing how ToneDen helped save time and drive ticket sales.

The Crocodile

Josh Saenger

Marketing and Ticketing Manager