Case Study: Social Sound System boosts Iration tour ticket sales with ToneDen

Social Sound System - Customer Case Study

Social Sound System, a digital branding agency that has long managed tour marketing for Iration and other clients, needed a more centralized way to run contests, sweepstakes, tracking links, and ad campaigns across multiple platforms. Instead of handling these efforts piecemeal, they turned to ToneDen and its all-in-one marketing tools, including tracking links and the Tour Announce Playbook.

Using ToneDen, Social Sound System launched a Facebook tour announcement campaign for Iration that automatically messaged commenters with a ticket link on the day tickets went on sale. The campaign reached more than 25,000 fans on a $150 spend, generated 1,500 engagements, produced 564 comment replies, converted 418 fans to Messenger subscribers at a 74% opt-in rate, and drove 78 ticket-link clicks—showing ToneDen helped centralize workflows and improve campaign performance.

Social Sound System

Ramirez

Co-Founder