Case Study: Sierra Nevada sells out Oktoberfest events and boosts ROAS with ToneDen

Sierra Nevada - Customer Case Study

Sierra Nevada, one of the largest craft brewers in the U.S., needed a more efficient way to promote its packed calendar of ticketed experiential events, including Beer Camp Festival and Oktoberfest. After finding Facebook Ads Manager too tedious, the team turned to ToneDen’s Eventbrite integration to improve advertising flexibility, expand access to campaigns across locations, and make better use of social media ads for event promotion.

Using ToneDen, Sierra Nevada launched a Facebook and Instagram conversion campaign for Oktoberfest in Mills River, targeting past attendees, website visitors, lookalike audiences, and more. The three-week campaign reached 101,184 people, drove 3,953 engagements and 220 orders, generated $18,667 in revenue on a $1,875 budget for an $8.52 ROAS, and helped sell out the festival a month and a half earlier than expected.

Sierra Nevada

David Hermann

Social and Media Manager