Case Study: ReedPOP achieves 23.6x ROAS with ToneDen

ReedPOP - Customer Case Study

ReedPOP, the organizer behind major pop culture conventions like New York Comic Con and BookCon, needed a more effective way to manage and optimize paid social advertising for event promotion. As Senior Marketing Manager Fallon Prinzivalli looked for tools that would better support event-focused campaigns, ReedPOP trialed ToneDen, using its platform through a ShowClix integration to improve Facebook and Instagram ad performance.

With ToneDen, ReedPOP launched an Instagram Stories Playbook campaign for BookCon’s on-sale, spending $500 on a New Releases Ad. The campaign reached 26,726 people, generated 257 clicks and 168 purchases, and drove $11,802 in revenue for a 23.6x return on ad spend, showing the strong impact ToneDen can have for event organizers.

ReedPOP

Fallon Prinzivalli

Senior Marketing Manager