Case Study: Position Music boosts music promotion performance with ToneDen

Position Music - Customer Case Study

Position Music, a music company that has expanded into a label and management team, needed a faster, more effective way to support artists’ digital marketing without relying on a large agency behind it. To help manage promotion for artists like Welshly Arms and Dead Posey, the team turned to ToneDen for tools such as FanLinks, Spotify Pre-Saves, audience building, and ad campaign management across Facebook and Instagram.

With ToneDen, Position Music streamlined campaign setup, trained the broader team to use the platform, and used features like Creative A/B Testing, budget optimization, and automated reporting to improve performance. In one Welshly Arms tour campaign alone, ToneDen helped reach 96,626 people at a $0.60 average CPC and a 4.7% clickthrough rate, while also helping drive sold-out shows and strong engagement on a Dead Posey contest campaign with 403 total actions.

Position Music