Case Study: Position Music boosts Spotify followers with ToneDen

Position Music - Customer Case Study

Position Music, an independent publisher, record label, and management firm, wanted to grow its artists’ Spotify presence and turn more listeners into followers who would see future releases. To do that, the team used ToneDen’s FanLinks and Spotify Growth Playbook to support artist promotion and audience building.

With ToneDen’s Spotify Growth Playbook, Position Music automated targeting and budget optimization to run a seven-day campaign for Floyd Wonder. The result was 189 new Spotify followers in just six days on $70 ad spend, with follower growth jumping from about 5 per day organically to 40 per day during the campaign, an 8x increase.

Position Music

Paul Crary

Digital Marketing Manager