Case Study: ONErpm grows artists worldwide with ToneDen

ONErpm - Customer Case Study

ONErpm, a global music distribution and marketing company with offices in more than ten countries, needed a more scalable way to promote both major and emerging artists. Before working with ToneDen, they relied on another provider that charged per artist, which limited usage to only a few top acts and made it difficult to give smaller artists access to marketing tools.

ToneDen provided ONErpm with a company-wide platform and an exclusive three-month pilot that included training, optimization reviews, and hands-on support. As a result, ONErpm created 104 artist accounts, 33 social unlocks, 69 contests, and 196 ad campaigns, with more than 75% of ads going live. The team also saw major efficiency gains, including CPC dropping from $0.74 to $0.15 and from $0.46 to $0.08, while ToneDen continued to add requested features like YouTube support.

ONErpm

Jany Calderon

Artist Marketing