Case Study: Melbourne International Arts Festival achieves automated remarketing efficiency with ToneDen

Melbourne International Arts Festival - Customer Case Study

Melbourne International Arts Festival, a three-week event across more than 20 venues in Melbourne, needed a faster way to market dozens of performances while reaching audiences that often buy tickets late. Working with ToneDen, the festival looked to reduce the time spent manually building remarketing campaigns and instead focus more on content and strategy.

Using ToneDen’s Dynamic Event Ads (DEAs), Melbourne International Arts Festival automated audience targeting and promoted its full event lineup through one streamlined campaign. ToneDen helped the team spread marketing support across every show instead of just a select few, saving time and enabling cheaper remarketing that could improve conversion value and drive more early ticket sales.

Melbourne International Arts Festival

David Geoffrey

Head of Marketing