Case Study: LITA achieves greater audience control and strong ad returns with ToneDen

LITA - Customer Case Study

Light in the Attic (LITA), an indie record label and distribution company representing about 150 labels, needed a better way to turn its rich mix of artist and sales data into effective marketing. After a brief experience with an outside agency, LITA wanted more control over its campaigns and a direct way to reach fans while making better use of its audience insights.

With ToneDen, LITA took over campaign management and used FanLinks across press releases and promotions to track engagement and drive traffic. According to LITA, the results have been consistently strong, with every campaign producing “nothing under double-digit returns.” ToneDen also gave the team hands-on support and the ability to target fans more precisely, helping LITA market its releases more effectively and independently.

LITA

Ryan Wilson

General Manager