Case Study: Grayscale Marketing drives record-breaking festival results with ToneDen

Grayscale Marketing - Customer Case Study

Grayscale Marketing, a fully integrated PR, publicity, advertising, and marketing firm for events and artists, needed a better way to manage and optimize digital promotion for festivals and shows. CEO Tim Gray wanted clearer data, stronger targeting, and easier onboarding for new staff than what he had been getting from traditional tools and Facebook’s back end. ToneDen provided the platform Grayscale used for event marketing, contests, pre-save campaigns, and ad management.

Using ToneDen, Grayscale Marketing was able to track and optimize campaigns in real time across the full life cycle of Old Settler’s Music Festival. The results were impressive: a $500 announce campaign reached 36,000 people in two weeks, and a $900 remarketing campaign generated nearly $45,000 in revenue for a 49.9x return on ad spend. With ToneDen, Grayscale helped the festival achieve its most impressions, ticket sales, ad revenue, and attendees in 32 years.

Grayscale Marketing

Tim Gray

Chief Executive Officer