Case Study: First Avenue Achieves Higher Ticket Sales and Better Ad Efficiency with ToneDen

First Avenue - Customer Case Study

First Avenue, the legendary Minneapolis nightclub and live music venue, needed a faster, more efficient way to market the 7,100 shows it promotes each year across its multiple rooms and properties. With a small three-person marketing team, the venue was looking for a tool that could reduce workload, improve ad targeting, and simplify digital advertising operations. To solve this, First Avenue turned to ToneDen.

Using ToneDen’s digital advertising tools, including its Spotify Interest Audience Wizard and audience-building features, First Avenue streamlined campaign setup and created more effective Facebook and Instagram ads. In one campaign for Epik High, a $200 ad spend reached 15,317 people, generated 1,363 clicks and 168 ticket sales, and drove $32,840 in revenue—a 164x return on ad spend. First Avenue says ToneDen saves time, improves reporting, and helps shift budget quickly toward better-performing campaigns.

First Avenue

Ashley Ryan

Marketing Director