Case Study: Concord Music Hall boosts ticket sales and ad efficiency with ToneDen

Concord Music Hall - Customer Case Study

Concord Music Hall, a 1,500-cap Chicago venue, needed a faster, more efficient way to manage digital marketing across both house shows and promoter-led events. With ToneDen, the team aimed to streamline ad creation, audience targeting, and campaign management while improving performance and reducing the time spent rebuilding ads from scratch.

Using ToneDen playbooks, Concord Music Hall ran contest-driven Facebook engagement campaigns and Instagram Stories on-sale ads to drive reminders and ticket sales. For a G Jones show, a $26 contest campaign generated 200+ Messenger subscribers, and an Instagram Stories campaign spent $25 to produce more than $1,600 in revenue, delivering a 64.2x return on ad spend and a $1.19 cost per ticket.

Concord Music Hall

Katie Gwen

Managing Director