Case Study: THTC simplifies event transportation and traffic management with TomTom traffic data and mobility tools

Simplifying transportation in busy cities with navigable maps and traffic insights

THTC, a technology company providing smart mobility and traffic management solutions in the Middle East, faced the challenge of ensuring efficient and timely transportation for VIPs and delegations during large-scale international events. To overcome time constraints and technological limitations, they partnered with vendor TomTom and leveraged products like TomTom Live Traffic and the TomTom Move Portal.

The solution implemented by TomTom involved providing real-time traffic data that was integrated via an API into a custom interactive dashboard. This allowed authorities to monitor over 1,500 routes, select the best paths in real-time, and ensure attendees reached destinations without delay. The TomTom-powered technology saved time and money for event organizers and was praised for contributing to the overall success of events like the FIFA Cup 2022 and AFC Asian Cup.

THTC