Case Study: Maserati enhances in-vehicle infotainment and connected navigation with TomTom

Maserati - Customer Case Study

Maserati needed a technology partner to equip its 2021 vehicle lineup, including the new MC20 supercar, with a sophisticated in-vehicle infotainment system that would blend its racing heritage with modern connectivity. The Italian automaker partnered with TomTom to integrate advanced navigation and connected services into its new models.

TomTom implemented the Maserati Intelligent Assistant (MIA) system, which features its maps, traffic information, and connected navigation services. The solution included new features like destination prediction, dynamic range mapping, and EV charging point information. This provided Maserati drivers with a safer, more efficient, and comfortable driving experience through a customizable interface that projects guidance onto the cluster screen.

Maserati

Theo-Han Jansen

Head of e-Mobility and Connectivity