Case Study: Claritas achieves more precise marketing targeting with TomTom geospatial data

Geospatial insights for marketing with an impact

Claritas, a provider of data-driven marketing intelligence, needed to deliver precise geospatial insights to its clients. To power its solutions and enhance audience targeting, Claritas turned to TomTom for its geospatial data, including maps, points of interest, and boundary data.

Using TomTom's data, Claritas can produce detailed demographic distributions and segmentations that are overlaid onto maps for easy analysis. This solution allows Claritas clients to visualize and target specific geographic areas with their marketing campaigns and business strategies, leading to more effective outreach and a greater return on investment.

Claritas

Cort Irish

VP Marketing & Communications