Case Study: Urbsol achieves lower traffic survey costs with TomTom

Smart traffic insights lower survey costs for Urbsol and MRWA

Urbsol, a traffic engineering and transport planning consultancy, faced the challenge of conducting costly and inaccurate travel demand surveys using traditional methods like number plate matching. Partnering with vendor TomTom, they sought a more reliable and cost-effective solution for their work with Main Roads Western Australia (MRWA), utilizing TomTom's traffic data and tools.

TomTom provided an efficient digital solution, including historical data and the Move portal for real-time insights, which Urbsol integrated into their analysis. This slashed survey costs from $85,000 to $7,000 and provided MRWA with reliable, actionable data for network performance reporting and strategic planning. The implementation by TomTom delivered profound cost savings and enabled faster, more informed decision-making.

Urbsol

Nigel Matthew

Principal