Case Study: SMATS Traffic Solutions helps the City of Brantford improve road safety with TomTom Traffic Stats

Empowering the City of Brantford to identify road network risks for safer streets

The City of Brantford faced the challenge of reducing road collisions by 10% and needed a data-driven method to identify high-risk areas across its extensive road network. To achieve this, the city partnered with SMATS, which utilized TomTom's Traffic Stats product to analyze traffic data and pinpoint dangerous corridors for safety interventions.

SMATS implemented a solution using TomTom's granular traffic and floating car data within its AI-powered iNode platform. This provided Brantford with network-wide insights, including 85th percentile speeds and traffic volumes, to calculate risk scores and prioritize safety measures. The results included a ranked list of high-risk corridors and an interactive risk map, empowering the city with a proactive, data-informed approach to meet its road safety targets.

SMATS Traffic Solutions

Amir Ghods

President