Case Study: Phiar achieves seamless AR navigation with TomTom

Projecting the future of navigation with Augmented Reality

The customer, Phiar, faced the challenge of integrating augmented reality (AR) navigation into vehicles without overwhelming drivers with information, while aiming to make the technology accessible to the mass market. They partnered with vendor TomTom, utilizing its navigation software development kit (SDK) to address this.

TomTom implemented a solution by pre-integrating and testing its Navigation SDK with Phiar's AI-powered Spatial-AI Engine. This joint offering provides automakers with an easy-to-integrate solution that displays the right information in the right place, whether on AR or traditional screens, improving the driving experience and minimizing cost and time-to-market for manufacturers.

Phiar

Gene Karshenboym

Chief Executive Officer