Case Study: BMW Motorrad enhances rider navigation with TomTom

BMW Motorrad - Customer Case Study

BMW Motorrad sought to enhance the riding experience for its customers by providing superior built-in navigation specifically designed for motorcycles. The challenge was to integrate a reliable, feature-rich navigation solution that would offer safety and convenience on their bikes, leading them to partner with vendor TomTom.

The solution implemented by TomTom was a co-created, custom-built navigation app that integrates with an embedded system on BMW Motorrad motorcycles. It leverages TomTom's maps, real-time traffic, and navigation services, which are accessible via the handlebar display and can be used offline. As a result of this collaboration, BMW Motorrad riders globally now enjoy a safer, more satisfying navigation experience with access to up-to-date maps and a community database of routes.

BMW Motorrad

Robert Hein

Head of ConnectedRide