Case Study: Norconsult and the City of Riyadh improve traffic management with TomTom real-time data

Optimizing Riyadh’s traffic management with real-time data insights

Norconsult, a consulting partner for the City of Riyadh, faced the challenge of managing extreme traffic congestion in a fast-growing city of over 7 million residents. Traditional in-road sensors were insufficient for providing the real-time, city-wide visibility needed to optimize infrastructure and mobility. To address this, Norconsult partnered with vendor TomTom to leverage their real-time floating car data and analytics tools.

The solution was a real-time traffic dashboard powered by TomTom's data, which provided insights into congestion patterns and junction performance. This enabled the city to proactively manage traffic, significantly improving mobility during major events like Riyadh Season, which saw over 4 million trips to a single venue. The measurable impacts included optimized emergency response times, data-driven infrastructure planning, and improved public perception of the city's mobility. TomTom's technology provided the essential data that transformed Riyadh's traffic management approach.

Norconsult

Hisham Bajwa

Head of Program