Case Study: Acquia boosts awareness and thought leadership with Tomorrow People

Acquia launches 3 podcast series and 40+ e-books with Tomorrow People

Acquia, a leader in the digital experience platform space, faced a challenge in expanding its brand reach and thought leadership into broader global markets. They engaged the vendor Tomorrow People to help them transcend traditional content formats and elevate their market position.

Tomorrow People developed a multi-channel content strategy for Acquia, which included creating e-books, primary research, and a unique video podcast series called "The Open Sauce." This solution successfully increased brand awareness and supported lead generation, resulting in a long-term partnership that has produced over 40 e-books and launched 3 podcast series.

Acquia