Case Study: ABB achieves stronger local market engagement with Tomorrow People

ABB creates 1.5k+ new leads with Tomorrow People

ABB, a global energy management company, faced the challenge of launching a coherent global go-to-market strategy for its multi-site energy asset platform that could also connect with local markets. This gap hindered their ability to engage energy managers and partners locally, leading to minimal account penetration. They engaged the vendor Tomorrow People to help identify these gaps and understand the opportunities.

Tomorrow People performed discovery workshops, stakeholder interviews, and market analysis to understand the target audience. They then created and executed a multi-channel marketing strategy with personalized messaging. This solution generated over 575,000 engaged prospects and partners, created more than 1,500 new leads, and successfully launched the product in nine different local markets for ABB.

ABB