Case Study: Via achieves scalable global on-demand operations and improved rider satisfaction with Tomorrow.io

Via Relies on Tomorrow.io for On-Demand Global Operations Strategy and Decision Making

Via is a global ridesharing and microtransit company that powers smart, sustainable transportation and has completed 70+ million rides across 20+ countries. As Via scaled, the team faced the challenge of maintaining high rider satisfaction and efficient shared rides (95% of trips are pooled) while managing weather-driven variability across different parts of a city. To address this, Via turned to Tomorrow.io for granular, localized weather forecasts and the Tomorrow.io Insights Dashboard to inform real-time operational decisions.

Tomorrow.io delivered street-level, predictive and real-time weather data and an Insights Dashboard that let Via position drivers proactively, automate action plans, and optimize pooling algorithms. Using Tomorrow.io, Via improved rider experience and operational responsiveness—supporting its global footprint of 70+ million rides, 90+ transit partners, and continued environmental impact (32 million pounds of CO2 saved since 2013)—while preserving the company’s market-leading operational efficiency.

Via

Ari Luks

Director of Global Marketplace Economics