Case Study: New England Patriots achieve precise field management and enhanced fan safety with Tomorrow.io

How the Patriots Plan to Increase Sales 20% Using the Weather

The New England Patriots faced a complex weather-and-operations challenge at Gillette Stadium — a 1.9 million sq. ft. venue hosting about 65,000 fans per game — needing a predictive, automated weather operations strategy to coordinate field management, lightning protocols, stadium operations, parking and groundskeeping. To solve this, the team implemented Tomorrow.io’s hyperlocal weather and predictive insights to give operations leaders timely, location-specific forecasts and alerts.

Tomorrow.io’s solution synced incoming weather data with the Patriots’ field-management protocols and automated lightning alerts at 10- and 5-mile thresholds, triggering action plans across internal teams. As a result, the Patriots now precisely time smart-irrigation and painting, better plan for snow, and safely shelter fans and staff when lightning approaches — protecting up to 65,000 attendees and streamlining operations across the entire 1.9M sq. ft. stadium.

New England Patriots

Jason Stone

Senior Director of Operations New England Patriots