Case Study: Ford Motor Company achieves optimized NASCAR race strategy and logistics via real-time weather forecasts with Tomorrow.io

Ford Performance Finds Success Using Tomorrow.io at NASCAR Races

Ford Motor Company’s Ford Performance NASCAR teams face complex, coast-to-coast logistics and race-strategy challenges that are highly sensitive to weather. With dozens of people and tons of equipment moving weekly between events, weather delays at tracks like Daytona and Las Vegas create major operational and competitive risks, prompting the team to use Tomorrow.io’s weather insights and HyperCast forecasting to get more precise, timely information.

Tomorrow.io worked directly with Ford Performance engineers at the track to deliver to-the-minute precipitation forecasts during competition and longer-range forecasts for logistics planning, enabling teams to adjust strategy and manage delays more effectively. Those real-time and extended forecasts improved decision-making and scheduling at Daytona and Las Vegas, supporting Ford Performance’s strong start to the season—including 3 wins across NASCAR’s three national touring series—and reducing uncertainty around event delays and travel.

Ford Motor Company