Case Study: Hyundai of St. Augustine saves 30+ hours and books 130 more service appointments with Toma

Hyundai of St. Augustine automated inbound calls so their staff can give undivided attention to customers in-store

Hyundai of St. Augustine, a high-ranking Hyundai dealership, faced a challenge where a dramatic increase in service-related phone calls was overwhelming its staff. These incoming calls were taking precious time away from in-person customer interactions, which are the bedrock of the store's service quality. To address this, they turned to the vendor Toma for a solution.

Toma implemented a personalized AI that could answer inbound phone calls and integrate with the dealership's systems. This AI was trained to handle customer queries, book appointments, and transfer special requests, all while providing a friendly and empathetic experience. As a result, Toma saved the service advisors over 30 hours per week, booked an additional 130 monthly service appointments, and helped generate $30,000 in additional revenue, allowing staff to focus on enhancing the in-store experience.

Hyundai of St. Augustine

Joe King

Service and Parts Director