Case Study: Middletown Honda Saves $100K Annually with Toma AI Voice Agent

How Toma Helps Middletown Honda Save $100K Annually

Middletown Honda, a high-volume dealership, faced significant challenges in managing unpredictable spikes in inbound call volume. These surges, driven by seasonal traffic and OEM vehicle recalls, led to missed calls, customer dissatisfaction (CSI issues), and high costs from unreliable in-house and outsourced BDC staffing. The company needed a reliable and cost-effective solution to handle this demand without compromising service quality.

Toma deployed a fully customized voice AI agent that was seamlessly integrated into Middletown Honda's service operation. The solution automated over 50% of all inbound calls, expertly handling routine requests and streamlining recall workflows. As a result, Middletown Honda improved its CSI, saved over 1,000 hours of advisor time, and achieved annual cost savings of over $100,000. Toma provided a dependable and scalable alternative to traditional staffing models.

Middletown Honda

Stu Berkley

General Manager