Case Study: Boulder Nissan books 180 additional service appointments in 1 month with Toma

How Boulder Nissan booked an additional 180 service appointments after automating their inbound phone calls 24/7

Boulder Nissan, a dealership in Colorado, was struggling with an overwhelming volume of inbound service calls. Their service advisors could not keep up, leading to many missed calls, lost revenue potential, and decreased customer satisfaction. To address this, they adopted an AI voice assistant from the vendor Toma to automate their phone system.

Toma implemented a custom AI voice assistant that could understand natural language requests and book service appointments 24/7, integrating with the dealership's scheduling software. This solution booked an additional 180 service appointments in one month, capturing $23,400 in revenue. It also saved service advisors 43 hours per month, allowing them to focus on in-person customers and significantly improving operational efficiency.

Boulder Nissan

Eric Stockton

Service Manager