Case Study: Martin Management Group Doubles Operational Margins with Toma's AI Voice Agents

How AI Doubled Operational Margins for Martin Management Group

Martin Management Group, an automotive dealership group, faced challenges with high inbound call volumes that strained their staff and threatened customer experience. Seeking to improve efficiency without increasing headcount, they partnered with vendor Toma to implement its voice AI service for handling calls.

Toma's AI solution automated the process of answering phones and booking appointments. This resulted in over 9,000 service appointments booked, generating $2M in revenue, while automating 22,000+ calls and reducing the BDC workload by 40%. The implementation by Toma significantly improved operational margins and allowed human staff to focus on more complex customer interactions.

Martin Management Group

Chadwick Martin

President