Case Study: Wyndham Rewards boosts relevance for everyday travelers with Tom, Dick & Harry Creative Inc.'s campaign

Wyndham Rewards boosts traveler relevance with Tom, Dick & Harry Creative Inc. for every kind of traveler

Wyndham Rewards, a top hotel loyalty program, faced the challenge that many travelers were unaware of it or did not see its relevance. To address this, they engaged the vendor Tom, Dick & Harry Creative Inc. for a campaign involving creative strategy, video production, branding, and content.

The solution from Tom, Dick & Harry Creative Inc. was the "Wyndham Rewards Everyone" campaign, which leaned into democratizing travel. The campaign used on-property materials like key cards and posters to meet guests at Wyndham hotels, making the program feel approachable and relevant for every traveler. The case study notes the campaign succeeded in getting on people's radar and emphasizing the program's broad appeal.

Wyndham Rewards