Case Study: Vital Essentials strengthens its raw dog food brand with Tom, Dick & Harry Creative Inc.'s "Butcher Cut Protein" campaign

Vital Essentials relaunches raw protein dog food with Tom, Dick & Harry Creative Inc.

TDH Creative partnered with Vital Essentials, a dog food brand, to tackle the challenge of relaunching it as the definitive leader in raw protein dog food. The goal was to prove Vital Essentials' superior quality to the most informed and discerning dog owners in a competitive market.

The solution from TDH Creative was the "Butcher Cut Protein" campaign, built around the bold persona of a straight-talking Butcher as a trusted authority. This strategic branding and creative campaign cut through the category's clichés, repositioning Vital Essentials as the no-compromise, premium choice. The case study presents this relaunch as successfully establishing the brand at the top of the raw protein food chain.

Vital Essentials