Case Study: Optiver attracts high-potential traders with Tom, Dick & Harry Creative Inc.'s gamified recruitment campaign

Optiver boosts organic traffic 33% with Tom, Dick & Harry Creative Inc.

Tom, Dick & Harry Creative Inc. was engaged by Optiver, a global proprietary trading firm, to address a recruitment challenge. The client needed to attract high-potential job candidates from nontraditional academic backgrounds who often viewed trading as an intimidating or inaccessible career.

The solution developed by Tom, Dick & Harry Creative Inc. involved a digital campaign featuring myth-debunking videos and a gamified website called "Escape the Classroom Challenge." This approach reframed trading as an exciting field for problem-solvers. The campaign successfully drove a 33% increase in organic web traffic, nearly 30,000 repeat visitors, and over 1,000 applications.

Optiver