Case Study: Cresco Labs Raises Awareness for a Safer Opioid Alternative with Tom, Dick & Harry Creative Inc.

Cresco Labs launches a 20-foot COPE campaign with Tom, Dick & Harry Creative Inc.

Tom, Dick & Harry Creative Inc. was engaged by Cresco Labs to address a significant challenge. The client needed to promote Illinois's Opioid Alternative Pilot Program, which offers medical cannabis as a safer option for chronic pain sufferers, while simultaneously combating the stigma associated with cannabis use.

The solution developed by Tom, Dick & Harry Creative Inc. was the Cresco Opioid Prescription Exchange (COPE) campaign. This involved placing a branded vending machine dispensing prescription bottles in downtown Chicago to dramatize the easy accessibility of opioids; the bottles contained informational flyers about the program. Next to it, a large "NObituary" wall featured hopeful stories of people who chose cannabis over opioids. The campaign successfully generated public education and awareness for the lifesaving program.

Cresco Labs