Case Study: Yandex.Fuel verifies and optimizes gas station branding in remote locations with Toloka field surveys

Toloka Field Surveys Help Yandex.Fuel

Yandex.Fuel, a cashless mobile app for paying for gas, needed to verify the effectiveness of a nationwide gas station branding campaign and confirm that promo materials (stickers, attendant vests, decorative flags) were installed correctly across growing outlying areas. To do this, Yandex.Fuel engaged Toloka to run field surveys using Toloka field tasks that sent local performers to inspect stations and capture on-site photos.

Toloka deployed a simple task interface and assigned Tolokers to find specified stations and submit photos of the general site, entry/window, and branding presence across about 10 chains and more than 250 targeted stations. Tolokers checked over 150 locations so far; Yandex.Fuel used the first batch of photos to quickly assess regional variance, adapt branding by chain, and confirm Toloka’s ability to complete wide-ranging field work (including remote sites) thanks to performer access to vehicles.

Yandex.Fuel