Case Study: a large IT reseller company achieves stronger telemarketing performance with Tollring iCall Suite

How a leading UK business IT and telecommunications company has been using Tollring’s iCall Suite call analytics and call recording service to help streamline all areas of call handling

A large UK IT reseller company faced the challenge of improving its telemarketing team's performance and profitability. Their primary focus was on generating new business, which required meticulous monitoring, training, and ensuring a good customer experience. To address this, they utilized Tollring's iCall Suite call analytics and call recording service to gain detailed insights into call handling and team performance.

By implementing Tollring's iCall Suite, the company was able to meticulously review call recordings and analyze performance data to drive improvements. This solution enabled them to optimize their team's productivity, leading to a significant business outcome of generating $4-5 million in new orders per month. The measurable impact was achieved through incremental performance gains, and the firsthand success with the product allowed them to effectively resell Tollring's solution to their own customer base.