Case Study: UCSF unifies its brand and improves adoption with Tolleson

UCSF unifies 20,000 employees with Tolleson brand system

The customer, UCSF, needed to align its vast network of departments and expanding campuses around a cohesive brand identity to improve public navigation and understanding of its services. The vendor, Tolleson, partnered with them to create a unified brand system.

Tolleson implemented a versatile visual identity system, including a new logo, architecture, and a tailored digital brand portal. This solution successfully accelerated adoption among UCSF's 20,000 employees and provided a unified yet diverse range of expression for its various endeavors, partners, and donors.

UCSF