Case Study: Nike achieves sustainable global packaging with Tolleson

Nike reduces packaging waste with Tolleson using 90% recycled materials

The customer, Nike, faced the challenge of implementing its sustainable packaging systems across all global retail touchpoints and achieving brand consistency. The vendor, Tolleson, was engaged to provide packaging design and implementation services to help meet these goals.

Tolleson developed a cohesive global packaging system using significantly greener, recyclable, and reusable materials. This included solutions like reusable kraft bags, the Nike OneBox shoebox, and packaging for the Olympics. The implementation not only advanced Nike's Move to Zero sustainability mission but also created popular collector's items and provided a unified platform for all geographic regions.

Nike