Case Study: Juniper Square achieves a refreshed brand and new category positioning with Tolleson

Juniper Square refreshes its brand system with Tolleson

Juniper Square, a technology company in the private investment sector, needed its brand to evolve to match its next phase of growth. Their challenge was to balance approachability with refinement while clearly articulating their product's differentiation in a competitive market. They engaged the vendor Tolleson for a comprehensive brand refresh.

Tolleson repositioned Juniper Square around the new category of "partnership enablement" to clarify its vision. The solution included developing a new verbal and visual identity system, including custom typography, illustration, and a flexible graphic system. This refreshed brand established greater credibility and conveyed an aspirational tone, setting Juniper Square apart in the finance and fintech industry.

Juniper Square