Case Study: Gmund achieves color-driven direct-to-consumer sales with Tolleson’s website redesign

Gmund launches a color-driven direct-to-consumer website with Tolleson

The customer, Gmund Paper, faced a significant challenge when they lost their primary distributor in Europe, which necessitated a complete reimagining of their online presence. They partnered with the vendor Tolleson for a website redesign to translate their tactile paper products into a premium and usable digital experience.

Tolleson implemented a refined visual framework and an intuitive, color-focused navigation system that took inspiration from physical swatch books. This solution, developed with partner LOOP, resulted in a new direct-to-consumer platform that supports both inspiration and conversion. By building this new platform, Gmund was able to avoid risking a significant portion of their sales.

Gmund