Case Study: CoinMarketCap expands crypto creator onboarding with TokenMinds

CoinMarketCap vets 125+ KOLs with TokenMinds

CoinMarketCap, a global crypto data platform, needed to expand the creator content on its Community feature by onboarding qualified crypto and Web3 influencers. Their internal team lacked the capacity for the extensive research, outreach, and manual tracking required to find KOLs that met specific quality, engagement, and regional criteria. They engaged TokenMinds for professional crypto influencer onboarding support to overcome these challenges.

TokenMinds implemented a full-service solution, handling influencer research, vetting against strict criteria, and guided onboarding. The results included a vetted outreach pool of over 125 KOLs, with more than 75 creators successfully onboarded and posting. TokenMinds' structured approach provided CoinMarketCap with a clear funnel tracking model and significantly reduced the internal effort needed for the campaign.

CoinMarketCap