Case Study: Bolder Road achieves layered payment fraud protection with TokenEx

Bolder Road - Customer Case Study

Bolder Road, a digital ecommerce provider for major entertainment brands, needed a better way to protect customer payment data and reduce the risk of card-not-present fraud on its branded web stores. The company faced the dual challenge of safeguarding sensitive cardholder information while also protecting its clients’ reputations from chargebacks and fraudulent purchases.

To address this, Bolder Road implemented TokenEx tokenization and Kount fraud detection together. TokenEx encrypted and vaulted payment data while passing Kount the KHASH values needed for real-time risk scoring, all within milliseconds and without affecting the checkout experience. The layered approach helped Bolder Road reduce exposure to data breaches, lower fraud and chargeback risk, and cut PCI compliance burden, creating a more secure ecommerce environment for its clients.

Bolder Road

Nevin Shalit

Chief Executive Officer