Case Study: Roguemark Studios achieves an 85% increase in team-wide reporting with Toggl

Roguemark Studios Increased Team-Wide Reporting By 85% Through Toggl

Roguemark Studios, a Berkeley-based, woman‑owned creative agency specializing in animation and illustrated videos, faced inconsistent time tracking and chronic underestimation of labor that hurt budgeting and scheduling. After trying multiple tools, they adopted Toggl’s time tracking and forecasting tools to capture accurate data across their creative process.

With Toggl, Roguemark established a team-wide time‑tracking culture, gained visibility into how long each project phase takes, and reconfigured budgets, contracts, and schedules to match real timelines. Toggl increased Roguemark’s data reporting by 85% and boosted their resource allocation to 45%, enabling fairer compensation, better client communication, and more predictable project delivery.

Roguemark Studios

Bethany Kaylor

Writer