Case Study: Candybox Marketing achieves profitable growth and data-driven pricing with Toggl Track

Candybox Marketing sustains 40% year-over-year growth with Toggl Track

Candybox Marketing, a full-service digital marketing agency in Canada, faced challenges with profitability and managing complex projects as they grew. They needed a way to accurately measure project resources for better pricing and internal capacity management, while also ensuring team adoption of the process. They implemented Toggl Track to address these challenges.

Using Toggl Track's features for fixed fee projects and estimates, Candybox gained data-driven insights that allowed them to stop taking on unprofitable projects under $20,000 and confidently quote higher values, winning a deal quoted at $120k against lower competitors. This contributed to sustaining 20-40% year-over-year growth. The transparency of Toggl Track also fostered team buy-in, as employees could proactively manage their workloads and be recognized for their efforts.

Candybox Marketing